THE SELF-ISSUED JOURNAL

Ideas with absolutely no fiduciary restraint.

Dispatches from six leaders who have never let expertise interrupt a confident memo.

The Case for the $37 Bill

Round numbers are an attack on nuance.

By Penny Benjamin

Thirty-seven is the denomination for people who know exactly what brunch cost but refuse to split the olives evenly. It signals precision, mystery, and access to a calculator.

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